🏆 Win at SEO With Just 4 Letters Best Tips & Tricks

Build Credibility, Become An Authoritative Voice & Outrank

November 26, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

Google's recent helpful content updates and core algorithm changes have elevated the importance of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) in search rankings.

With the deluge of AI-generated content, EEAT isn’t just a ranking factor. It’s a primary trust signal that Google uses to determine which content deserves visibility. Let’s dive in.

Table of Contents

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🚀 Become An Authoritative Voice Using EEAT

1) Expertise: Build Author Authority Profiles

Moz's (SEO software) individual author pages showcase each expert's credentials, speaking engagements, and industry contributions. Writers' profiles include expert verification badges for certifications, LinkedIn integration, and areas of expertise.

Takeaway ➡️ Showcase individual expert credentials to build content authority and reader trust. Demonstrate expertise while educating your target audience.

2) Experience: Build Expert Community Programs

Atlassian's (collaboration software) Community program highlights verified experts who contribute knowledge and solutions. Each user’s profile shows their expertise score, contribution history, and professional certifications. Use Discourse or Circle to make discussion forums and community platforms.

Takeaway ➡️ Leverage community expertise but maintain quality control through verification systems.

3) Authoritativeness: Demonstrate Industry Leadership

HubSpot's (marketing platform) annual State of Marketing reports combine original research with expert commentary from multiple sources. These are go-to industry resources that are widely cited. They’re backed by methodology transparency statements for all statistics.

Takeaway ➡️ Publish and visualize original research with robust methodology to establish industry authority.

4) Trustworthiness: Create Technical Documentation Libraries

MongoDB's (database platform) documentation includes detailed revision histories, contributor credentials, and real-world implementation examples. They maintain separate sections for beginner tutorials and advanced technical guides.

Takeaway ➡️ Develop comprehensive, well-structured documentation that serves different expertise levels. Build trust through transparency.

⭐️ More Ideas to Build Authority

1) Create A Certification Program

Develop educational content with clear expertise validation to build authority. Salesforce's (CRM platform) Trailhead program offers verified learning paths with badges and certifications. Each module is created by subject matter experts and includes their credentials and industry experience.

2) Leverage User-Generated Content

Canva (design tool)’s ‘Creators’ program has thousands of templates created by community members. These diverse voices and experiences showcases the tool’s versatility.

🛠 Useful Resources

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