Use Free SEO Tools to Supercharge Organic Growth (With Crazy Results)

💡 Release Free Tools To Boost SEO

Building free tools can be a great business model for a business selling services or making money via ads.

It’s a powerful organic traffic strategy not only for Google but also as lead magnets on social, paid ads, etc.

Let’s jump in!

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⭐️ How to Make Free Tools for Organic Growth

By offering something valuable at no cost, businesses can attract a large audience, creating a wide entry point into their ecosystem.

Pallyy’s journey illustrates this: Pallyy started with a simple Instagram analytics tool and expanded their user base without immediate monetization. They focus on long-term engagement and value creation.

1) Identify Opportunities for Free Tools

To find the right idea for a free tool, look at what your audience struggles with. Use tools like Ahrefs to identify gaps: tools your audience uses and search keywords.

If there’s a common problem no one has solved effectively, that's where your opportunity lies.

There can also be existing solutions already but you can position yours better than the competition for success. For example, make a paid tool free (read Alex Hormozi’s thoughts on that) or improve the output.

2) Conceptualize Your Free Tool

Brainstorm how your tool can solve the identified problem. Consider the core functionality that will offer immediate value. For instance, if you’re targeting content creators, a free headline analyzer could be incredibly useful. It’s not about building the most feature-rich tool but rather the most relevant one for your target users.

Think about something that solves a very specific search query.

3) Launch and Promote Your Free Tool

This post from Makerbox founder goes over how they increased revenue from 5k/m to 20k/m. Two of their free tools also went to “#1 product of the day” on Product Hunt.

The launch of your free tool should be treated as a major event. Use your email list, social media, and SEO to spread the word. Creating educational content that highlights the value of your tool can also attract users. Consider reaching out to influencers or industry blogs that may benefit from your tool.

Here’s a list of ways to promote it:

• Product Hunt

• Insanely Cool Tools

• Twitter

• Email

• Paid Ads

• SEO

• Influencers

• TikTok Videos

• Blog Posts

• Newsletter ads (you’re always welcome to sponsor this one)

• LinkedIn

• Reddit

• Hacker News

• Indie Hackers

• GitHub (for developer tools)

• Medium

• Quora

• Instagram

• Facebook Groups

• YouTube

• Pinterest

• Slack Communities

• Forums related to your niche

• BetaList

• SideProjectors

• AppSumo (for deals)

• SaaS Community Sites

• Dribbble (for design tools)

• Behance (for creative tools)

The key is to get your tool in front of as many relevant eyes as possible.

4) Leverage Free Tools for Backlinks and SEO

Free tools naturally attract backlinks as users share the tool within their networks. To maximize this, ensure your tool is easily shareable. Consider embedding features that encourage users to link back to your tool in their content.

Helpful Resources:

• How you can generate organic traffic with custom GPTs! (Indie Hackers)

• How Pallyy got their first customer (Twitter)