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How to use email launches to add 10k MRR
Most SaaS companies use their email lists for onboarding sequences or, at best, sending out the occasional discount offer. But that's like owning a Ferrari and only driving it to the corner store.
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💡 Best Email Launches For SaaS
What if I told you there's a low-key, high-impact strategy to boost your SaaS MRR by 10K? Yep, you heard that right. I'm not talking about another landing page or a fancy Facebook ad campaign. I'm talking about leveraging your existing email list to the fullest extent.
Most SaaS companies use their email lists for onboarding sequences or, at best, sending out the occasional discount offer. But that's like owning a Ferrari and only driving it to the corner store. There's so much untapped potential, and today we're digging deep into it.
I'm going to walk you through a highly effective, yet often overlooked, strategy: running strategic product launches directly to your email list. This isn't about blasting another "Hey, we've updated a feature" message. This is a structured, calculated approach designed to not just inform but to create urgency, capitalize on scarcity, and drive real, measurable growth in your MRR.
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⭐️ Using Your Email List Properly
Step 1: Segment Your Email List
Before you even think about sending an email, you need to know who you're sending it to. Segmentation is key.
Use analytics tools to segment your list based on customer behavior, purchase history, and engagement level. You might create groups like "Engaged but Not Converted," "One-Time Purchasers," and "Loyal Customers."
Pro Tip: Don't shy away from creating a "VIP" list consisting of your most active and engaged users. These are the folks who will likely be your early adopters and biggest advocates. Give them early access or exclusive perks.
Step 2: Create a Pre-Launch Buzz
You're not just sending an email; you're creating an event. Build anticipation.
Drop hints about "something big" coming soon in your weekly newsletters, social media, or even within your SaaS product itself (think notification banners or pop-ups).
Pro Tip: Gamify the pre-launch. Create a countdown, offer a prize for guessing what the new feature is, or unlock special content as the launch date approaches. Drop some Easter eggs in your regular content that only the most engaged users will catch.
Step 3: Craft a Narrative-Driven Launch Email
The launch email is where you officially announce your new feature or product. But it's not a press release; it's a story.
Open with a problem your users face that this new feature solves. Discuss the journey to creating this solution and why it's unique.
Pro Tip: Use a compelling subject line that promises value and hints at exclusivity, like "Unlocking X: A New Way to Solve Y."
Step 4: Introduce Scarcity and Urgency
The aim is to get people to act now rather than later.
Introduce a limited-time offer or bonus. This could be anything from early-bird pricing to a complementary add-on that's only available to the first 100 sign-ups.
Pro Tip: Instead of using discounts, which can devalue your product, offer something extra like a free consultation or a premium feature unlocked.
Step 5: Send a Detailed Follow-Up
This is where you go deep into the "how-to" of the new feature or product.
Create a rich email with FAQs, step-by-step guides, or even a mini-webinar embedded right in the email.
Pro Tip: Incorporate social proof here. Show off testimonials or case studies from beta testers or early adopters.
Step 6: Scarcity-First Reminder
This is your last chance to remind them that time's running out.
Focus on what they stand to lose if they don't act quickly. Highlight the scarcity and make it the hero of your email.
Pro Tip: Use real-time counters or dynamic images to show dwindling redemption levels or time ticking down to make the urgency palpable.
Step 7: Measure, Analyze, Tweak
The campaign's over, but your work isn't. It's time to look at the numbers.
Beyond the typical metrics like click-through and conversion rates, look at customer lifetime value, engagement over the next few weeks, or usage stats of the new feature.
Pro Tip: Run cohort analyses to see how different segments responded to the launch. This could inform not just future launches but your overall business strategy.
The beauty of this email launch strategy is its versatility. While it's tailor-made for introducing new product features, don't limit yourself. This approach can work wonders for various milestones—whether you're rolling out pricing updates, launching new plans, or even announcing strategic partnerships.
The key takeaway? Your email list isn't just for keeping people in the loop; it's a dynamic asset that can drive significant growth. With a strategic approach, you can leverage it to not only announce changes but also create events that catalyze action and boost your MRR.
👇 Examples
Exploding Topics
Brian Dean, founder of Exploding Topics, goes over how he used this strategy to add over 10k MRR. Watch here.
ConvertKit
ConvertKit often preps its audience through detailed pre-launch emails and follows up with extensive how-to guides and videos when a new feature drops.
Shopify
Not just for major updates but also for smaller, incremental changes, Shopify effectively uses its email list to keep users informed and engaged. They often tie feature releases to real-world success stories, adding an element of social proof.
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