🔑 Unlock A Free Marketing Engine With 3 Hacks Now

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, we're diving into how you can leverage user-generated content (UGC) for free marketing.

Make genuine connections with customers. Showcase products in real-life by users and boost brand awareness.

Table of Contents

• 🚀 Strategy

• ⭐️ How to

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 3 Smart Ways To Make User Content Work For You

1) Implement UGC-Powered Knowledge Bases

Tableau’s (data visualization platform) community-driven Q&A forum provides a rich source of SEO keyword rankings. Encouraging discussions amongst its engaged users also reinforces product stickiness.

Use tools like Answerbase to make knowledge bases. Save customer support resources by encouraging users to answer other users’ questions.

Takeaway ➡️ Harness collective user knowledge to provide valuable information and build trust.

2) Host User-Generated Competitions

Each year, there are thousands of participants in the annual Bonds (Australian clothing brand) ‘Baby Search’ contest.

Users are asked to submit fun photos of their child wearing Bonds clothing to win prizes. The winners are promoted on social media. This user engagement results in free, high-quality content, generating brand buzz around Bonds.

Takeaway ➡️ Engage users with contests to generate creative content for multiple marketing channels.

3) Build Brand Ambassadors

GoPro (camera company) nurtures top adventure content creators in its ‘GoPro Family’. They provide brand ambassadors a platform for exposure. GoPro benefits from high-quality organic content, made using its cameras. A win-win for all!

@gopro

Sigve Klokk, what kind of sorcery is this? #gopro #goprobike #gopromtb #bike #mtb #waitforit #surprise

Takeaway ➡️ Cultivate relationships with your most engaged users. Receive a steady stream of authentic content.

⭐️ How To Implement A Killer UGC Strategy

1) Identify your UGC Goals

Your aim may be to increase brand awareness, showcase product uses or both.

2) Choose platforms for sharing content

Create branded hashtags on social media for easy content discovery and viral marketing.

3) Gamify UGC creation

Offer challenges and contests with prizes for top contributors. Tap into users' competitive spirit to generate a flood of creative, shareable content.

🛠 Useful Resources

• Convert videos into multiple languages with a cloned voice using D-ID Video Translate.

• Every day Refind analyzes thousands of articles and send you only the best, tailored to your interests. Loved by 508,372 curious minds. Subscribe for free.