The Social Media Strategy That Took a This Brand From £0 to £7.5m

💡 Build A Winning Social Media Strategy

This week, I’m looking at one of the most recent organic social success stories (Luxe Collective). Let’s break down some actionable strategies that you can implement to achieve growth for your brand.

Luxe Collective is a multi-million-pound fashion business that have gained immense praise for its strategic use of social media. Social media isn't just a promotional tool. It has become a cornerstone for community building, brand authenticity, and agile adaptation to market demands.

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⭐️ Key Strategies for Social Media Success

1) Leverage Social Media Early and be Consistent

Early Adoption: Gallagher harnessed the early potential of TikTok, a platform many businesses were hesitant to use. He captured a vast audience before it became oversaturated with brand content.

Consistent Content: Ben committed to posting regularly, ensuring his brand remained top-of-mind for followers. He consistently engaged new users as the platform grew.

2) Create Engaging and Value-Added Content

Educate and Solve: Transform your content into a resource that educates your audience about industry trends, solves their problems, and showcases your SaaS product's benefits in real-world applications.

Ben shared educational content on fashion, specifically focusing on the pre-loved luxury market. This included how-to guides, care tips, and industry insights This established his brand as an authority in the space.

Engage and Interact: Through his authentic and informative content, Ben fostered a community of followers who were not just passive viewers but active participants. Followers engaged with his content through likes, comments, and shares, thereby expanding his reach organically.

SaaS Application:

• Insightful Tutorials: Create tutorials that simplify your SaaS product's complex features. Help users understand and use your product to its full potential.

• Industry Trends: Share content that positions your brand at the forefront of your industry. Highlight how your SaaS product aligns with or advances these trends.

• Encourage Feedback: Use social media as a two-way communication channel. Invite users to share their experiences and suggestions, showing that you value their input.

• Highlight User Stories: Share customer success stories and testimonials. This provides social proof but strengthens the community by showing members the real-world impact of your SaaS product.

3) Engage and Interact with the Audience

• Active Engagement: Ben didn't just post content; he engaged with his audience through comments, direct messages, and live sessions. This approach made his followers feel seen and valued, fostering a strong sense of community.

• Interactive Initiatives: By initiating discussions and asking for feedback, Ben made his social media platforms a hub for interaction rather than a one-way content broadcast. This inclusivity helped grow his following substantially.

SaaS Application:

• Feedback Loops: Implement features on your social media channels that encourage your users to provide feedback about your service. This can include Q&A sessions, polls, and forums for open discussion.

• Discussion Platforms: Create spaces, like dedicated Slack channels or community forums, where users can share experiences, offer advice, and discuss your service. This fosters a sense of belonging and loyalty to your brand.

4) Be Authentic and Transparent

• Real Stories: Ben shared the challenges and successes of his journey in an authentic manner. This transparency built trust and a deeper connection with his audience, as they saw the real people behind the brand.

• Behind-the-Scenes Content: By showing the inner workings of his business, Ben demystified the process of building a successful brand, making his success seem attainable to his followers.

SaaS Application:

• Share Your Journey: Regularly update your audience on your milestones, challenges, and the lessons learned along the way. This honesty not only humanizes your brand but also inspires your community.

• Open Dialogues: Be transparent about updates, issues, or changes in your service. Use social media to communicate openly with your users, ensuring they feel informed and involved in your brand's evolution.

5) Adapting and Evolving with Audience Insights

Ben Gallagher's success wasn't just about sticking to a fixed plan. It was about his willingness to pivot based on audience feedback and engagement metrics.

He closely monitored how his content performed and listened to his audience's responses. His responsiveness to their feedback made sure his content stayed relevant, fostering a dynamic and growing community around his brand.

SaaS Application:

• Analyze Engagement Data: Regularly review your social media analytics to understand which types of content resonate most with your audience. Look for patterns in likes, shares, comments, and view times to guide your content strategy.

• Solicit Feedback: Don't just wait for unsolicited feedback; actively seek it out. Use surveys, feedback forms, or direct questions in your posts to gather insights about your users' preferences and pain points.

• Implement Changes: Use the insights gathered to refine your product, customer service, and content strategy. Show your audience that their input has a direct impact on your brand's evolution, which can significantly increase their loyalty and advocacy.

• Test and Learn: Embrace a test-and-learn approach to introducing new features or content types. Use social media as a testing ground for new ideas, and let your audience's reaction guide your decisions.

🛠 Tools & Resources

1. BuzzSumo: Use it to discover trending topics and content ideas based on what's currently resonating with audiences in your industry.

2. AnswerThePublic: This tool provides insights into the questions people are asking online, helping you create content that answers real user queries.

3. Hootsuite: Great for monitoring mentions and conversations across multiple platforms, allowing you to engage with your community efficiently.

4. Discord or Slack: Both platforms can be used to create private communities where your audience can interact directly with your brand and each other.

5. Buffer: An intuitive tool for scheduling posts across various social media platforms, Buffer also offers analytics to track your content's performance.

6. Later: Specializes in visual scheduling, particularly for Instagram, but supports other platforms. Later helps plan your visual content calendar efficiently.

7. Sprout Social: Offers deep analytics and social listening tools to gauge your brand's social media performance and audience sentiment.

8. Mention: Keeps track of brand mentions across the web, including social media, blogs, and forums, enabling you to engage in conversations about your brand.

9. Brand24: Provides real-time monitoring and analytics for your brand mentions, helping you respond promptly to both positive and negative feedback.