✂️ Slash Your Bounce Rate: 3 Dos and Don'ts For Home Page Success

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Keep visitors glued to your site. Follow our 3 dos and don'ts to slash bounce rates.

Focus on engaging visitors quickly and showcasing your product's value immediately.

Let's get started!

Thanks for reading. Let’s jump in!

🚀 3 ‘Dos’ For Homepage Success

1) DO Make Interactive Demos To Show Immediate Value

Create interactive demos like mmm (website builder). You can edit their home page without even signing up.

Users instantly see how easy it is create and customize websites without leaving the homepage.

Takeaway ➡️ Make your homepage an interactive demo or ‘playground’. Let potential customers experience your product's value firsthand & see signups increase.

2) DO Showcase Real-Time Social Proof

Constructor.com (AI ecommerce search and product discovery) displays live data from current users.

They use brands or logos to demonstrate value in achieving quantifiable results (e.g. ’x’ % increase in search revenue).

Takeaway ➡️ Use carousels to display improvements in different user metrics. This signals your product’s credibility and versatility.

3) DO Optimize Page Load Speed

Google prioritizes fast-loading pages in their search rankings. Amazon also found that every 100ms delay in page load time decreased sales by 1%.

Takeaway ➡️ Use tools like PageSpeed Insights and Lighthouse to identify and fix page loading issues.

⭐️ 3 Don’ts For Website Success

1) DON'T use intrusive pop-ups

Avoid possible Google penalties from intrusive interstitials. Use subtle call-to-actions or timed pop-ups that appear after user engagement.

2) DON'T overwhelm with information overload

Keep your homepage clean and guide users to learn more. Use whitespace to create a ‘premium feel’ like Apple's masterpiece homepage.

3) DON’T use generic and impersonal stock photos

Invest in high-quality, original visuals or use custom illustrations that aligns with your brand.

🛠 Useful Resources

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