💡3 Killer Strategies to Maximize Customer Lifetime Value

Unlock 3 Ways to Hold On To Customers & Boost Revenue...

April 01, 2025

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Welcome back to another edition of Bootstrapped Growth. 👋

Today, we dive into tactics that keep customers spending more, staying longer, and becoming brand advocates.

Table of Contents

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🚀 3 Ways to Build Lasting Customer Lifetime Value

Customer Lifetime Value (CLV) can be used as a a measure of loyalty. It estimates the total revenue a business can expect to generate from customers over their whole relationship (not just one-off transactions).

We cover 3 aspects of building strong CLV from user onboarding to retention.

1) Develop An Impactful Onboarding Journey

Slack's onboarding is legendary for driving early engagement. They use guided tutorials and celebratory moments when users complete key actions.

Slack uses message prompts from its ‘Slackbot’ to encourage new users to learn the product through actual use. It uses brief but informative tooltips with options to end the onboarding tour at any point.

Within the first week, users get personalized tips based on their team size and industry.

Takeaway ➡️ Design onboarding that proves value fast and builds lasting habits.

2) The Power of Progressive Features

Notion (productivity tool) starts users with basic docs and notes. As users get comfortable, they naturally discover advanced features like databases and workspaces. Their templates marketplace creates additional value over time.

Takeaway ➡️ Layer feature discovery to match the users’ growing sophistication and build in opportunities for upgrades.

3) Build a Community Around Your Product

Peloton (fitness company) has turned exercise into a social experience. Peloton has mastered the art of user-generated content with hashtag challenges, milestone celebrations and instructor-led communities.

Takeaway ➡️ Transform your product from simply a tool into a community hub. Social connections increase switching costs.

⭐️ Calculating Customer Lifetime Value

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🛠 Useful Resources

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