🗓️ ⏰Act Now: 3 Marketing Calendar Must-haves

Embed Creativity In Your Content Calendar (Best Marketing Examples Included)

December 10, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

Today we cover what every creative marketing calendar needs to win over customers.

Table of Contents

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🚀 3 Creative Marketing Calendar Additions

1) Schedule Regular Creative Content

Blendtec (blender company) built part of their marketing calendar around an unique ‘will it blend?’ campaign. This video series regularly blended unusual items. This consistent, quirky content put them on the map.

Takeaway ➡️ Create a recurring content series as a calendar cornerstone. Organize your marketing calendar around overarching themes or goals.

2) Use Niche & Local Holidays

Minibar (alcohol delivery app) structures their marketing calendar around lesser-known ‘drinking holidays’ like ‘National Tequila Day’. This gives Minibar regular, themed promotion opportunities. It also fits in with their fun, quirky branding.

Takeaway ➡️ Schedule niche holidays relevant to your industry for fun branding

3) Reserve Time To React To News

Oreo's famous Super Bowl blackout tweet wasn't in their original calendar, but they had a team ready to react to real-time events.

Takeaway ➡️ Allocate budget and time for newsjacking opportunities, responding to customers in real-time and jumping on unexpected viral trends.

⭐️ How To Plan A Creative Marketing Calendar

The best marketing calendars are flexible. Coca-Cola follows the 70-20-10 rule: 70% of content is planned, 20% is reactive to trends, and 10% is experimental.

  1. Plan key dates and events. Use Google Calendar to create a shareable calendar with key dates in your industry such as product launches/updates, seasonal promotions and relevant holidays.

  2. Capitalize on Seasonal Trends. Identify cyclical patterns and plan ahead for recurring localized events

  3. Look for trend-jacking opportunities. Use Google Trends and social listening tools to stay ahead of pop culture trends like upcoming movie or TV show releases.

🛠 Useful Resources

Run CTV Ads on Roku This Q5

Peak shopping season isn’t over yet! Two thirds of consumers plan to shop the week after Christmas, and “Q5” – the period between Christmas and mid-January – has become a significant shopping window.* Roku Ads Manager makes it easy to run self-serve CTV ads and reach shoppers where they’re streaming post-holidays. Get started for as little as $500 and find your next customers on the big screen. (*National Retail Federation, 2023)

  • Convert written or audio content into short social videos. Try AI-powered Hypernatural for free.

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