How to Make $1M/Year Business With 400 Subscribers

Hey,

Welcome to another week of Bootstrapped Growth.

Today I’m going to share:

• 🚀 1 Growth Strategy

• 🛠 2 Useful Resources

Let’s jump in!

🚀 1 Growth Strategy

Last week I included a video in the resources section showing how someone grew a $1m business with a YouTube channel under 400 subscribers.

Here’s a breakdown of that strategy.

Using Video for Conversion & Retention

Jay Hail leveraged a small YouTube channel to boost his gym's revenue. He now makes over a million dollars in a year despite having fewer than 400 subscribers.

His strategy hinges on using video content not for viral fame but as a direct tool for client conversion and retention.

Why it Works:

Jay's approach capitalizes on the personal and educational impact of video content. This builds trust and rapport before a potential client even contacts the business.

Unlike broad-reaching paid ads that yield low conversion, his targeted video content engages viewers. His video content addresses viewers’ needs and interests, thereby increasing the likelihood of conversion.

How it Works:

• Content Strategy: Jay pivoted from promotional and generic instructional videos to content that delves into the 'why' behind gym activities. Jay uses long-form discussions and storytelling to clearly communicate service value.

• Mirror Strategy: Jay's 'mirror strategy' involves mostly capturing leads through paid ads first. He then sends personalized video content right after a viewer or ‘lead’ fills out a form and before their scheduled call. This prepares leads by aligning their specific needs with the gym's offerings. It enhances their understanding and connection prior to the call.

• Sales Integration: Clients enter sales calls already familiar with the gym's ethos. This shortens call times and boosts conversion rates. Clients feel pre-connected and often pre-decided about signing up.

• Post-Interaction Engagement: If immediate sign-up doesn't occur, the team follows up within 24 hours with personalized videos and a discount offer.

• Increased Revenue and Client Quality: Targeting a specific client base allows Jay's gym to enhance service quality and increase pricing. This sets it apart from competitors.

🛠 2 Useful Resources

• How to get customers for $0 with Product Hunt - Watch here

• 8 years of YouTube growth advice in 43 minutes - Watch here

🗞️ Recommendations

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