⚡ Get 2 Killer Product Ideas From Marketing Insights Now

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Any small business can stay ahead of the market and build products that people actually want. Today, we explore 2 innovative ways to generate product ideas through marketing analysis.

Table of Contents

• 🚀 Strategy

• ⭐️ How to

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Get Product Gems From Marketing

1) Learn From SEO For New Product Ideas

Use keyword research tools to identify product opportunities based on what people are searching for. Get untapped product ideas that have good search volumes, low competition and many related keywords.

Use tools to find business ideas like Build the Keyword, Answer The Public and keyword research tools like Serpstat.

Example product idea below with good search volume and low ranking difficulty → SQL Cheatsheet

Takeaway ➡️ Use search intent analysis to uncover unmet user needs.

2) Monitor User Feedback With ‘Social Listening’

Buffer (social media scheduler) noticed frequently asked questions about creating link-in-bio custom pages in Instagram, by users on social media.

From this, Buffer developed their ‘Start Page’ feature. Social media users can share customizable landing pages on all social profiles with just one link.

Takeaway ➡️ Listen to user feedback on social media. Find market gaps by analyzing trending questions adjacent to your product.

⭐️ How To Get Marketing-Driven Product Ideas

Validate your new product ideas with these additional methods below:

1) Mine review websites

Zapier (automation platform) regularly checks reviews on sites like G2 and Capterra to identify common pain points and feature requests.

2) Analyze support tickets

Help Scout (customer service platform) made their "Beacon" widget after noticing trends in how users were searching their knowledge base.

3) Examine common feature request trends

Use tools like Nolt for users to request for, and upvote new features.

4) Conduct exit surveys

Typeform (online form builder) asks users why they're cancelling. It uses this data to prioritize new features and improvements.

🛠 Useful Resources

• Avoid chaotic Trello boards for feature requests. Try Nolt’s feedback boards here.

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