🚀 How To Rank #1 For 342 Keywords (Without Backlinks)

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, we break down our content strategies that don’t rely on traditional link building. It’s not about creating loads more content - it’s about organizing it better.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 The Power of Strategic Content Clustering

1) Create Topic Clusters

The first step is to build concentrated topic clusters. Avoid a scattergun approach of publishing random content by making one comprehensive ‘pillar’ page for each main topic or cluster (e.g. ‘email marketing guide’).

Then, branch out into detailed subtopic articles (e.g. ‘email subject line tips’, ‘email automation’).

Example ➡️ Figma ranks #1 for ‘design systems’ (main ‘pillar’) with estimated 89k monthly visitors due to their brilliant content clustering strategy. This is backed by strong supporting content (e.g. design system components, examples, templates, best practices and so on)

2) Use A Pyramid Structure

Make a strategic content hierarchy with at least 3 levels:

• Level 1: Comprehensive pillar content (5,000+ words)

• Level 2: Supporting subtopic articles that each target long-tail keywords (2,000-3,000 words)

• Level 3: Add specific question-based content (1,000-1,500 words) to address users’ common questions. You can use Also asked.

Example ➡️ Figma weaves unique brand insights and practical examples into its content.

3) Use Internal Links Naturally

Ensure that:

• Every subtopic article links to a main pillar page

• Subtopic articles link to related subtopics

• Use exact-match anchor text for target keywords

Example ➡️ For the Figma example, each article internally links to Figma design file templates for real-life examples (e.g. Uber’s design system). These are resources users can immediately use and help drive product adoption.

⭐️ How To Implement Content Clustering

1. Audit Your Current Content: List all of your existing articles, identifying main topics and subtopics. Remember to check keyword volumes for clusters and spot any content gaps.

2. Create Your Cluster Plan: Choose 3-5 main topics to start and plan 8-12 subtopic articles for each. Map out the internal linking structure.

3. Content Development Process: Write and/or revise pillar content first. Then write subtopic articles, implementing internal linking as you go. Don’t forget to update old content regularly on an ongoing basis.

🛠 Useful Resources

• Try TTS maker, a free text to speech online tool that supports 100+ languages with over 600 AI voices.

The Smart Choice for Nutrition

Huel Black Edition combines 40g of protein with essential vitamins & minerals for a meal that’s ready when you are.

Enjoy convenient, affordable, complete nutrition in seconds.

Get 15% off your first order, plus a free t-shirt and shaker with code BEHUEL15.

Upgrade Your Meals Today