💡 Target High-Intent B2B Leads

Optimize your conversion rates and ROI by targeting high-intent leads. Identify prospects who are already in the market for your solutions or are using complementary or competing products using publicly available technology data.

Get a more focused approach so your marketing and sales efforts are directed towards leads with a demonstrated interest in or need for the product/services offered.

Here’s how you can do it with tools like BuiltWith.

Let’s jump in!

Visual-based newsletter on business and tech

Bay Area Times is a visual-based newsletter on business and tech, with 250,000+ subscribers.

Sign up with one click.

Want to get in front of founders, entrepreneurs & marketers?

⭐️ Find High-Intent Leads with Technology Insights

What is BuiltWith?

BuiltWith is a digital profiling tool that scans the internet to identify what technologies websites are using. It's a vital resource for SaaS companies, offering deep insights into technology adoption and usage analytics across the web.

BuiltWith's data can pinpoint potential customers by revealing the specific technologies they use. This enables highly targeted outreach strategies. SaaS providers can tailor their communications based on the technological needs identified. This detailed understanding can help SaaS companies enhance their marketing precision, improve engagement with potential leads, and increase conversion rates through more relevant and informed pitches.

How To Use BuiltWith To Find High Intent B2B Leads

Use BuiltWith to pinpoint better quality prospects based on specific technology usage. Here's how to implement this strategy effectively:

1. Identify Technology Signatures: Use BuiltWith to scan for websites using specific technologies relevant to your SaaS offering. For instance, if your product integrates with e-commerce platforms, filter for sites using Shopify, Magento, or WooCommerce.

2. Segmentation by Platform: Further arrow your focus by identifying leads that use a combination of technologies. For example, a SaaS tool designed for enhancing SEO on WordPress sites would target businesses using WordPress alongside SEO plugins.

3. Monitor Technology Adoption Trends: Keep an eye on emerging technologies and early adopters. Companies adopting cutting-edge tools may be more open to integrating additional innovative SaaS solutions.

4. Outdated Tech Stacks: Does your SaaS replace an existing/outdated tool? Find websites that use that tool and reach out to them explaining how you’re better. Offer Done-for-You switching services to make it more enticing.

Infer Potential Customer Needs

• E-commerce Platforms (e.g., Shopify): Businesses using Shopify are likely focused on optimizing their online sales processes. A SaaS solution offering improved shopping cart abandonment strategies or enhanced analytics could be highly relevant.

• Marketing Funnels (e.g., ClickFunnels): Use of ClickFunnels indicates a priority on lead conversion and sales funnel optimization. SaaS tools that offer complementary features, such as A/B testing or conversion rate optimization, would align well with their needs.

• Content Management Systems (CMS): A website running on a specific CMS, like WordPress, might benefit from SaaS offerings that streamline content management, enhance security, or improve site performance.

Enrich and Segment Lead Lists

1. Technology Filters: Use BuiltWith to filter leads by specific technologies they're using. This could mean identifying businesses that use a certain CMS, e-commerce platform, or marketing automation tool, which directly aligns with your SaaS solution's integration capabilities.

2. Update and Expand Lead Information: Enrich your lead lists with additional information available through BuiltWith, such as the industry sector, company size, and geographic location. This data adds depth to your understanding of each lead.

3. Integration Discovery: Look for leads that are using technologies complementary to your product but may lack your specific solution. This indicates a gap in their tech stack where your SaaS offering fits perfectly.

The Importance of Segmentation:

• Tailored Outreach: Segmented lead lists enable you to tailor your marketing messages and sales pitches to meet the specific needs and pain points of each segment.

• Increased Engagement Rates: Personalized outreach, facilitated by segmentation, significantly increases engagement rates. Leads are more likely to respond to messages that resonate with their current challenges and objectives.

• Efficient Resource Allocation: By segmenting your leads, you focus your marketing and sales efforts on the most promising prospects. This ensures a more efficient use of your team's time and your company's resources, driving better results from your campaigns.

• Continuous Optimization: Segmentation allows for continuous optimization of your marketing strategies. Analyze the performance of your outreach efforts across different segments. Then, you can refine your approach, targeting criteria, and messaging for even better results over time.

Enhancing BuiltWith Data with Apollo:

While BuiltWith provides invaluable insights into a company's technology stack, successful outreach requires connecting with the right decision-makers. This is where the integration of additional tools like Apollo becomes crucial.

1. Decision-Maker Identification: Apollo and similar platforms excel at pinpointing the individuals behind the technology choices—CEOs, CTOs, and Marketing Directors—ensuring your message reaches the right ears. Identify and directly contact decision-makers at companies using specific technologies.

2. Contact Information Enrichment: Apollo complements BuiltWith by providing direct email addresses and phone numbers for these key contacts, something BuiltWith's domain-level data doesn't offer. This enrichment is essential for personalizing your outreach and increasing the likelihood of engagement.

3. Sales Intelligence Integration: Tools like Apollo not only offer contact information but also provide sales intelligence—insights into a lead's business needs, recent company news, and other contextual information that can tailor your outreach more effectively.

🛠 Tools & Resources

Lead Generation and Intelligence

1. BuiltWith: Essential for uncovering the technology stack of potential leads, offering insights into their current technology usage.

2. Apollo.io: Ideal for enriching leads with decision-maker contact information and integrating sales intelligence into your outreach efforts.

3. ZoomInfo: Offers comprehensive B2B contact data and business profiles, useful for lead generation and market research.

4. LinkedIn Sales Navigator: Provides advanced search capabilities and personalized insights to target and engage with prospects on LinkedIn.

CRM and Sales Automation

5. HubSpot: A powerful CRM that integrates with many lead generation tools, offering automation, email marketing, and detailed analytics.

6. Salesforce: Offers a comprehensive suite of sales and marketing tools with extensive customization options for managing leads and customer interactions.

Email Marketing and Outreach

7. Instantly.io: User-friendly for cold email marketing campaigns, with segmentation capabilities to tailor messages based on lead data.

8. Outreach.io: Specializes in sales engagement and offers automation for email and social outreach, ideal for following up on leads generated with technology insights.