🧙3 Unconventional Examples of Brand Voices That Sell

Spark Magic With Memorable Brand Voices

March 11, 2025

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Welcome back to another edition of Bootstrapped Growth. 👋 

Today, we're exploring creative examples of distinctive but consistent tones of voice that strengthen branding.

Table of Contents

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🚀 Examples Of Brand Voices That Outlast

1) Make Your ‘Brand Persona’ Shine Through All Communications

Uproot Clean’s (pet hair remover) persona guides all their content creation to ensure consistency. Their cheeky and creative tone of voice is evident from their email subject lines (e.g. Ready to kick some fluffy butt?) to even their legal disclaimers (per below).

Takeaway ➡️ Extend your brand voice to every touchpoint involving customer communications.

2) Develop A Distinctive Onboarding Flow That Reflects The Brand

PagerDuty’s (incident management platform) onboarding tour gives users the choice to go through a product tour or go straight into the product. Its practical tone of voice is fitting for its tagline as the ‘AI operations platform for critical work’.

Therefore, its product tour is educational and results-focused with users’ goal of understanding and managing service relationships.

Takeaway ➡️ Ensure consistent messaging from the start with onboarding that reinforces the users’ end goal.

3) Showcase Your Voice Across All Mediums

Wistia (video marketing platform) personifies their brand as a playful yet helpful friend. Their casual, fun tone is showcased across text (’Read all about it’), images (vibrant, bold colours) and video like their ‘Webinar Wizard’ music video.

Takeaway ➡️ Let users experience all practical product features across all mediums including text, video and audio.

⭐️  Quick Guide For Developing A Consistent Brand Voice

  1. Conduct a brand voice audit. Review your existing content and identify words or phrases that best represent your desired brand voice.

  2. Create brand voice guidelines. Develop a simple one-page guide that outlines your brand's tone, vocabulary, and style preferences. Implement a ‘Word Bank’ or list of words and phrases that embody your brand’s voice.

  3. Use AI to generate sample outputs. Run your content pieces using AI tools as a first draft when you’re stuck on creativity.

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