💡Do This For Content That Lasts...& Converts Customers

Make the most of evergreen content & grow leads with these simple tips

December 31, 2024

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Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋 Wishing everyone a great 2025 ahead!

Today, let’s dive into best ways to futureproof your content so that it’s properly ‘evergreen’ or ‘always-on’. Build assets that drive traffic and leads for years to to come.

Table of Contents

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🚀 Craft Timeless Content: Build Evergreen Success

1) Make ‘Living’ Documents

Ahrefs (SEO tool) creates ‘hub pages’ that are comprehensive guides on broad topics, linking to more specific articles. Their ‘SEO Basics’ hub has remained relevant for years. They’re continuously updated with fresh examples and data. Regular updates preserve SEO juice while keeping content fresh.

Takeaway ➡️ Build interconnected content ecosystems; not isolated posts. Structure content with clear past-present-future sections.

2) Build A Glossary

Mailchimp's (email platform) Marketing Glossary is a crucial evergreen resource, consistently attracting organic traffic. It’s valuable not only for SEO (rich internal links, content-rich pages) but is an industry-leading way to natively weave in support content.

Takeaway ➡️ A succinct glossary of common terms in your industry is a solid opportunity weave in product content natively.

3) Reverse-Engineer Support Tickets

Retool (internal tools platform) analyzes support tickets quarterly to update their evergreen content.

They identify new edge cases, common confusions, and emerging use patterns. These insights refresh old content with real-world scenarios, maintaining practical relevance.

Takeaway ➡️ Use support interactions to evolve content. Identifying user problems helps reveal gaps in content. Sourcing real-life user questions enables long-lasting evergreen pieces.

⭐️ How To Make Evergreen Content & Drive Long-Term Traffic

  1. Identify recurring common user problems. Use tools like AnswerThePublic or AlsoAsked.

  2. Decide on content formats.

  3. Update content regularly. Add a ‘Last Updated’ date to content including support articles to signal freshness without full rewrites.

  4. Repurpose creatively. Buffer (social media scheduler) turns their evergreen blog posts into Twitter threads, extending content lifespan across platforms.

🛠 Useful Resources

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  • Edit video and audio as simply as you would with editing a document. Try all-in-one video editor Descript for free.

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