🛟 Churn Reversal: 3 Best Tactics to Win Back Lost Customers

3 Easiest Ways To Re-engage & Win Back Lost Users

December 24, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

We're diving into innovative strategies to re-engage churned customers or lost users. Turn them back into active users quickly.

Table of Contents

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🚀 Best Ways To Win Back Customers

1) Use ’peer-pressure reactivation’

Miro sends active users prompts to ‘rescue’ churned collaborators. For example: ‘Jane can't see your updates - invite her back with 3 months free.’

This peer-initiated recovery converted 29% of lost users within 24 hours.

Takeaway ➡️ Activate existing users to win back others. Social pressure from peers beats company outreach.

2) Monitor competitors’ outages for reactivation opportunities

Vercel (web hosting) monitors GitHub issues of popular frameworks. Vercel reaches out to churned users when popular tech stacks face issues or outages. For example, sending a ‘Next.js deployment issues? We've got a fix’ recovered 28% of users during framework-specific problems.

Takeaway ➡️ Monitor competitor and ecosystem problems. Technical challenges create immediate reactivation opportunities.

3) Send a ‘What we've learned’ email

Buffer (social media scheduler) shares insights gained from customer feedback and how they’re improved to re-engage churned users.

Takeaway ➡️ Reach out to churned users with summaries of benefit-focused product improvements. Show that your product is constantly reiterating.

⭐️ More Reactivation Ideas

  1. Use ‘reverse onboarding’. Send churned users their own past workspace data visualized differently. By showing users their own data in new light, you create emotional pull.

  2. Unbundle pricing for single feature access. Target users who left due to overwhelming feature sets. Break down full-service offerings. Simplify your solutions to win back previously overwhelmed users.

  3. Implement ‘challenge’ comebacks. Like Duolingo (language learning app), you could offer a limited ‘streak’ restoration challenge to re-engage users.

🛠 Useful Resources

  • Create illustrations, graphics and visuals to enhance content. Make engaging imagery with Ideogram for free. https://ideogram.ai/login

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