🚀 Boost Web Traffic By 18% Now With Educational Videos

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Video is the most engaging content medium. Video content also increases searchability and brand awareness.

Today, we cover the easiest way to boost traffic with video user guides and product demos. Save hours of time with screen recording and AI-powered tools.

Table of Contents

• 🚀 Strategy

• ⭐️ How to

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Boost Search With Product Videos

1) Scale video content & reach a wider audience

Braze’s (marketing technology) video strategy saw an 18% jump in unique page views within a month. Braze publishes short-form, personalized videos including client stories and product videos.

Braze creates videos at scale by using screen recording tools like Loom. Instead of relying on in-person marketing events like in the past, Braze reaches a global audience.

Takeaway ➡️ Use video tools to create personalized content affordably. Embed videos on website, blogs, and paid ads, to increase search results.

2) Boost signups with video

Canva's Design School offers users free video design courses and tutorials. Showcasing the product in action has helped Canva grow to over 55 million users worldwide.

Takeaway ➡️ Use educational video content as a powerful lead magnet for signups.

⭐️ Make Fast Video Content, Boost Search

Even a micro-business can save hours of time without the need for expensive video production teams. Get indexed for more search terms by creating demo videos or ‘how-to’ guides. This helps your business to:

1. Show users the features and benefits of your product.

2. Reduce hours spent on customer support.

Step 1: Map out user guides

Proactively answer commonly asked questions through videos.

Step 2: Do keyword research

Weave target keywords into your video transcript for SEO and video SEO.

Step 3: Use screen recording tools to make user guide videos

AI-powered tools like Scribe can even convert your screen recording into step-by-step text instructions. You can repurpose this into how-to written blog content.

Step 4: Edit & publish videos

Embed your videos into your website. Upload them to Youtube, and other video platforms like Instagram Stories. Optimize video titles and descriptions for searchability.

🛠 Useful Resources

• Want to add buyers to your list without spending a penny on ads? Check out this free training from Pete @ Growth Models where he breaks down exactly how he did it.

• Convert screen recordings into quick how-to guides with Scribe - Try it here

• Record your screen for free with Powersoft - Check it out here