⚡Boost Post-Signup Engagement With 3 Easy Tactics

Engage customers from the start. Turn new signups into active, engaged users

January 14, 2025

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Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋 

Today, let’s dive into the 3 easiest ways to improve your onboarding process.

Table of Contents

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🚀 Best, Quick Ways To Hook In Users From The Start

1) Implement An ‘Achievement’ System

Duolingo (language learning app)’s infamous ‘streak’ gamified system encourages daily use and engagement from day one.

Takeaway ➡️ Turn the onboarding process into a game, where completing setup tasks earns rewards.

2) Walk Users Through The Product

Provide guided tours that vary from low to high touch depending on your audience.

Intercom (customer messaging platform) uses a chatbot to guide new users through key features. By contrast, Superhuman (email client) assigns personal onboarding specialists for Enterprise customers. This personalized experience reflects their target high value user base.

Takeaway ➡️ Use interactive tutorials or consider personalized onboarding for high-value products.

3) Offer Pre-Designed Templates To Get Users Started

Notion (productivity tool) offers a ‘template picker’ during onboarding. Users can start with a pre-built workspace tailored to their needs.

Takeaway ➡️ Help users achieve value quickly by offering pre-configured setups.

⭐️ Steps to ‘Activate’ Users & Keep Them Returning

  1. Map out your activation funnel. Identify the key actions users need to take to experience your product's value.

  2. Create a welcome series. Develop a sequence of emails or in-app messages to guide new users.

  3. Implement an onboarding ‘challenge’. Get users creating or using your product immediately.

  4. Use social proof in onboarding. Buffer (social media scheduler) shows how many posts have been shared through their platform during the signup process.

  5. Set up activation metrics. Define and track metrics that indicate a user has successfully activated.

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