⚡ Boost Email Engagement Now With 2 Easiest Tweaks

Make 2 simple tweaks to see email open & click rates soar!

October 22, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

Today we dive into 2 simple tips that you can implement immediately for higher email open and click rates.

Table of Contents

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🚀 2 Clever Tweaks To Boost Email Engagement

1) Test Subject Lines To Boost Open Rates

Boost open rates by ensuring subject lines stand out in flooded inboxes. Test email subject lines using emotive action verbs, urgency, emojis and odd numbers (3, 5 or 7).

You can try this tool for free: Subjectline.com to ‘grade’, experiment with and improve email subject lines.

Tactics to improve email subject lines

Get improved subject line recommendations, using this tool:

improve email subject lines

Or use other subject line tools.

Takeaway ➡️ Test different subject lines to increase email open rates, varying words, using odd numbers, adding urgency, etc.

2) Add Interactivity To Improve Click Rates

Include simple games like word searches or ‘spot the difference’ challenges related to your industry. The Hustle (email newsletter) sometimes includes a trivia question in emails to encourage users to read to the end.

Perhaps hide clickable elements within your email and offer a reward (discount, contest entry) to those who find it. This ‘treasure hunt’ technique will increase click-through rates.

Takeaway ➡️ Encourage recipients to spend more time interacting with (and clicking through!) your email.

⭐️ 3 Extra Email Engagement Ideas

1) Implement An ‘Inverted Pyramid’ Email Structure

Like an upside down pyramid, place the most important information at the top in larger font. Progressively narrow down to less important details. This appeals to both email scanners and in depth readers.

2) User Color Psychology

Use unexpected color hues that align with your message's emotion. Examples include using brown for outdoors, purple for ‘luxury’ and orange for impulsive buys.

3) Make ‘Episodic’ Email Series

Use numbered ‘episodes’ in email subject lines to build anticipation. You want to encourage opens from users who follow an ongoing ‘story’ over several email sends.

🛠 Useful Resources

It’s Not Too Late to Drive Black Friday Sales

Black Friday marks the most streamed period of the year on Roku, and Roku Ads Manager makes it easy to reach your audience during this all-important kickoff to the holiday season. Roku’s self-serve platform lets you set up, optimize, and measure CTV campaigns in real-time so you can focus on driving results. Plus, innovative ad formats like Action Ads let viewers instantly engage with your brand and even shop directly on-screen with a click of their remote – perfect for holiday shopping.

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