🔄 Transform 1 Idea Into 5 Fresh Content Spins Now!

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋 

Today we dive into the easiest way to save hours by repurposing content. Become a content chameleon and multiply your output!

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 How To Repurpose Content Into 5 Formats now

Start with your longer-form content centrepiece (blog post, book excerpt, etc).

Then break it down into the following 5 categories of formats. Pick your mix depending on what’s relevant for your product/service.

1) 📝 Snackable Social Media Snippets

Share bite-sized chunks of wisdom that can be linked to the core content.

Examples ➡️ Craft X.com threads with key points or create bite-sized Instagram Carousels to reach younger entrepreneurs

2) 📧 Slide Into Inboxes With Email

Have an attention-grabbing headline to boost open rates. Your call-to-action should be a link to the full post.

What to do next ➡️ Try Subjectline for free, to test and improve email subject lines.

3) 📊 Extract key points to make easy infographics

Focus on key stats, quotes and actionable tips.

What to do next ➡️ Share on Pinterest

4) 📹 Transform words into video and visuals

Use eye-catching thumbnails to boost click-throughs for Youtube and Instagram Reels.

Examples ➡️ Make animated explainer videos.

5) 🎙️ Talk it out!

Make podcasts and webinars for interactive experiences. Your blog post is the basis for your script. Add expert interviews for extra depth.

What to do next ➡️ Use Spotify for Creators, for podcast hosting

⭐️ Example Of Core Content Stretching Further

Neil Patel's original ‘How to Start a Blog’ blog post has been successfully repurposed into:

• YouTube video (With 1.6M+ views)

• Podcast series on ‘Marketing School’

• Instagram Reel

🛠 Useful Resources

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• Save time, turn customer and sales call recordings into easy weekly podcasts. Try Retellio for free