📈 3 Ways To Double Engagement With Data-Driven Content - Boost Traffic

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Who says data is boring?

Today we dive into how to use data to tell stories and establish your brand as the ‘go-to’ authority in your field. You don’t need to be a data expert!

Table of Contents

• 🚀 Strategy

• ⭐️ How to

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Create Credible Data-Driven Content

1) Make Crowdsourced Data Interactive

Stack Overflow's (developer community) annual Developer Survey results are presented in an interactive, ‘layered’ report.

There’s key takeaways. For deep-dives, there’s also drill-down options with detailed charts, expandable sections and linked resources. This reinforces Stack Overflow as a key voice for the developer community.

Takeaway ➡️ Leverage your user community to gather unique industry data. Use data visualization to simplify topics. Explorable data is more engaging for your audience.

2) Embed Personalized Reports In Your Product

Mailchimp (email marketing platform) provides users with personalized benchmark reports in its product. Mailchimp provides industry averages for comparison of email marketing performance for each completed campaign report.

Takeaway ➡️ Use your users’ aggregated data to provide personalized benchmarks. Helping users understand their performance encourages continued used of your product.

3) Turn Data Analysis into Lead Magnets

You can sign up to get Unbounce’s (landing page builder) annual Conversion Benchmark Report. It presents median and average conversion rates for 16 different industries based on data analysis of millions of landing pages.

This valuable lead magnet brings in signups AND strengthens their branding in conversion optimization.

Takeaway ➡️ Use both unique and publicly available data to make regular industry benchmarks and reports.

⭐️ Use Data-Driven Content, Build Authority

Step 1: Collect data sources

Use product usage data, conduct surveys of your user base and consider combining with public datasets.

Step 2: Brainstorm content

How can your data analysis deliver insights? Co-create content with industry influencers to expand reach and credibility. Ahrefs (SEO tool) produces industry-defining reports with SEO experts.

Step 3: Identify timely topics that align with data

Use Google Trends or Exploding topics to identify popular topics in your industry. Then, analyze your data to create original, trend-focused content.

Step 4: Make regular content

Prime users to expect consistent content that helps build your brand with an authoritative voice.

Step 5: Do ‘data journalism’

Reach out to media outlets with your unique data-driven content on trending topics. Shopify provides data-driven insights on shopping trends during major events like Black Friday. This media coverage reinforces their authority in e-commerce.

🛠 Useful Resources

• Speaking of data, get inspiration for data visualizations with Information is Beautiful. - Use it here

• Every day Refind analyzes thousands of articles and send you only the best, tailored to your interests. Loved by 508,372 curious minds. Subscribe for free.

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