✅ 2 Must-Try Interactive Tricks to Captivate Users!

How to hook users to linger longer & boost sales now

November 12, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

Today we dive into 2 simple, actionable ideas to implement interactivity on your website. Get more engaged users and higher sales.

Table of Contents

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🚀 2 Easy Interactive Tricks To Boost Engagement

1) Develop Interactive Quizzes For Personalized Recommendations

Warby Parker's (online eyeclasses) ‘Frames’ quiz encourages signups to their home try-on. The interactive quiz asks users about their face shape, style preferences, and prescription needs. It then recommends a curated selection of frames, making the shopping experience feel personalized and effortless.

Use tools like Typeform or Outgrow to develop branded quizzes.

Takeaway ➡️ Create interactive quizzes that guide users to personalized product recommendations. This simplifies decision-making and boosts sales.

2) Build Interactive Calculators As Lead Magnets

NerdWallet's (personal finance company) mortgage calculators allow users to input financial details and model how different factors affect mortgage payments. This interactive tool provides personalized, valuable information to users and positions NerdWallet as a helpful resource.

Takeaway ➡️ Develop interactive calculators relevant to your industry. Provide value to users with lead magnets.

⭐️ Extra Interactive Ideas

1) Create Interactive Product Tours

Use onboarding tools like Appcues or Pendo to develop guided, interactive walkthroughs of your product. Let users explore features at their own pace with clickable hotspots and tooltips. Transform passive browsing into an active discovery process, increasing time on site.

2) Use ‘Micro-interactions’

Implement subtle feedback to user actions. Use libraries like Microinteractions to add small, satisfying animations to buttons, hover states, and form fields. Small moments of interactivity boosts user engagement and reduces bounce rates.

3) Implement ‘Scrollytelling’

Transform static content into an interactive journey. Make engaging, scroll-triggered animations and reveals with Scrollama or AOS (Animate On Scroll). Make your content come alive as users explore.

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