💰Personalize & Profit: 2 Easy Tricks!

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋 

Forget fancy AI engineering! Today, we go through actionable, low-cost ways to introduce personalisation to your user journey today. Engage users faster and improve revenue growth.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Best Examples Of Simple Personalisation

1) Create Microsites For Target Audiences

Intercom (customer messaging) has focused microsites for different business types. Each microsite has tailored messaging and sign-up incentives like this one dedicated to start-ups:

One simple starting point to replicate this approach is to create 2-3 core audience segments. Then, build targeted landing pages and use basic UTM parameters to route traffic.

Takeaway ➡️ Personalize your customer journey from the start. Offer audience-specific discounts and/or lead magnets to encourage signups.

2) Be Guided By Behavioral Triggers

Spotify uses micro-personalization daily with its ‘made for’ and ‘wrapped’ playlists. For example, when users play workout music in the morning, Spotify automatically surfaces similar energetic playlists the next morning.

Takeaway ➡️ Use timing-based personalization by tracking time-of-day usage patterns. Then serve similar content at similar times.

⭐️ Quick, Low-Cost Ways To Introduce Personalization

1. Start with email. Add simple personalization like addressing users by first names in email subject lines to increase open rates. Reference your users’ recent actions.

2. Send personalised messages based on user behavior. Even small businesses can implement example 2 above. Try using tools like Intercom or Customer.io to send targeted upgrade offers (e.g. when a user hits their usage limit)

3. Implement smart onboarding. For example, you can make personalized onboarding experiences using product tour tools like Appcues. Users can ‘choose their own adventure’.

4. Make personalized video messages to stand out from competitors. Use tools like Vidyard to record and send personalized video messages like proposals or thank-you messages to customers.

🛠 Useful Resources

• Scrape local business websites for better targeted ad campaigns. Auto-generate personalised landing pages. So many use cases for clay.com, a versatile, data & workflows tool, perfect for outreach.