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2 Clever Uses For Customer Testimonials To Boost Sales

2 Clever Uses For Customer Testimonials To Boost Sales

Creative twists on using social proof to sell more

July 30, 2024

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Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

💥 We’ve updated to a new format:

Growth/marketing examples and how to apply them in real-life.

In a 2 min read.

Let us know what you think by replying!

Today, we go beyond the traditional customer review. We cover two creative twists on customer testimonials.

🚀 Strategy
⭐️ How to
🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 2 Creative Twists On Using Social Proof To Sell More

Social proof is a winning way to influence the purchase decision and increase sales. Let’s dive into 2 real-life examples. Then, read on and learn how to do something similar for your business.

1) Show real customers’ usage of your product

Baremetrics (subscription analytics SaaS) puts a creative twist on customer case studies. Its dedicated ‘Open Startups’ page has real customers share their subscription and churn metrics in real-time. This not only shows off their ‘logos’ but showcases the product using established customers’ data.

Takeaway ➡️ Prove instant value by visually showing your customers’ usage of the product/service

2) Tell engaging customer stories

Codecademy (learning platform) publishes Success Stories on how real users have successfully changed careers using their platform. These before-and-after narratives show the life-changing impact of using Codecademy.

Takeaway ➡️ Use customer stories to highlight how impactful your product/service is

⭐️ How To Use Customer Testimonials To Sell Well

Step 1: Collect social proof

Collate positive customer reviews. Analyse customer names and product usage to find interesting customers that you can reach out to for testimonials.

Step 2: Put a creative spin on format

What is a way to display social proof that fits in with your type of product/service? It can be as simple as social walls or testimonial sliders. Consider shareability and timing. Users know to expect ‘Spotify Wrapped’ Year every December. This yearly retrospective of listening habits in ‘Top 5’ lists is fun to share and promotes discussion.

🛠 Useful Resources

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👋 Bootstrapped Growth Team