11 Tips to Create a Killer Landing Page For SaaS & More

💡 Boost Website Conversion Funnels With High Converting Landing Pages

A landing page communicates your core value proposition, and how it addresses specific problems for your users. A landing page should be focused on benefits to the user. Benefits are backed by features, with a clear and compelling call to action.

People like to overcomplicate things when it comes to the landing page, they try and do too much - or not enough. The most important thing you is to communicate value.

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⭐️ The Power of Conversion Optimization

You need to be testing and optimising landing pages regularly.

Conversion Rate Optimization or CRO gets you more value from your existing traffic and user base. By optimizing for conversions, you increase the likelihood of turning visitors into customers.

What Are The Benefits Of Conversion Rate Optimization?

1) Increases Customer Lifetime Value

By creating a more engaging user experience, CRO can help in both acquiring AND retaining customers. Satisfied customers are more likely to return and make repeat purchases. This increases customer lifetime value (CLV).

2) Reduces Customer Acquisition Costs

Acquiring new customers is often more expensive than retaining existing ones. By increasing your conversion rate, you get more customers from your existing traffic. This effectively lowers the cost per acquisition.

3) Enhances Scalability

A higher conversion rate means your business can grow more sustainably. With a solid CRO foundation, you can scale up marketing efforts confidently.

4) Competitive Advantage

In competitive markets, the ability to convert traffic effectively is a differentiator. CRO can give you an edge by optimizing your website or landing pages to outperform competitors in terms of engagement.

🔥 How to Create a Killer Landing Page

The connection between Tinder and copywriting, particularly for SaaS, might not be immediately apparent. However, the parallels are surprisingly insightful. Here's how Tinder's approach to user profiles can enlighten SaaS copywriting:

1. Simplify Page Layout

Streamline the design of your landing page. Remove unnecessary navigation, countdown timers, and excessive pricing mentions. A clean, simple page enhances content consumption.

2. Avoid Overuse of Pricing and CTAs

Don't emphasize the price too early on the page. Focus on delivering value and information. Then, introduce calls to action (CTAs) and pricing.

3. Use Personal Stories and Specificity in Messaging

Personalize your message with your own experiences or specific results. Using first-person narratives and specific achievements makes your content more relatable and credible.

4. Optimize for Mobile

Since most traffic is likely to be on mobile, ensure your landing page is optimized for mobile viewing. Focus on readability and ease of navigation.

5. Minimize Distractions

Avoid having too many moving parts. This includes varying font sizes and styles, multiple colours, or distracting background images. Keep the visitor's focus on the key message.

6. Use Predictive Heat Mapping

Utilize heat mapping tools to understand where visitors focus their attention on your page. This can guide you in optimizing layout and content placement.

7. Focus on Value and User Experience

Ensure your product or service offers real value and a great user experience. This foundation is crucial for encouraging user engagement and conversion.

8. Incorporate Social Proof and Testimonials

Use customer testimonials and proof of success to build credibility. Integrate these elements strategically without overwhelming the main content.

9. Clear and Focused Headline

Your headline should be specific, compelling, and differentiate your offering from others. It should immediately capture attention and convey a unique value proposition. Be clear as to why your solution is different and more effective than others.

10. Prioritize Content Consumption

The primary goal is to ensure visitors read and engage with your content. Avoid overwhelming them with too much information, graphics, or competing elements.

11. Optimized Forms

Forms should be simple and not overly demanding, asking only for essential information to reduce friction and abandonment.

🧐 Case Studies

Creatopy

By utilizing continuous discovery methods like heatmaps and A/B testing for landing page optimization, Creatopy increased sign-ups by 25%. This process involved regularly gathering user interaction data on landing pages and applying insights for design changes. (source)

SpinupWP

SpinupWP, a SaaS company providing a server control panel for WordPress, saw a 37.8% increase in homepage conversion rates by offering additional sign-up options besides Google, such as GitHub, Twitter, or email with a chosen password. (source)

Ecwid

Ecwid, optimized their website to enhance the initial user experience. By modifying the progress indicator on their sign-up process, they showed users a 15% completion rate after the first step, which led to a 21.3% increase in successful paid account upgrades among English-speaking users. (source)

🛠 Tools & Resources

SaaS Landing Page: Directory of the best SaaS landing pages for inspiration.

One Page Love: Another directory with landing pages you can get inspiration from

Analytics and Data Analysis:

• Google Analytics: A comprehensive tool for tracking website traffic, user behavior, and various metrics essential for CRO.

• Hotjar: Offers heatmaps, session recordings, and surveys to understand how users interact with your website.

• Mixpanel: Advanced analytics platform that provides insights into user interaction and engagement.

A/B Testing and Experimentation:

• Optimizely: A popular A/B testing tool that allows you to test different versions of your website to see which performs better.

• Visual Website Optimizer (VWO): Provides A/B testing, multivariate testing, as well as other testing options to optimize the user experience.