11 Strategies to Supercharge Growth on Social Media

💡 Supercharge Your Social Media

Some people think you need to be a model or show pictures of cute animals to grow on Instagram. Others think you need motivational quotes or pictures of beautiful scenery.

But for businesses looking to actually grow their social media channels in 2024, there’s a whole lot more that goes into it.

Here are the 11 things you need to do to grow organically on social media.

Let’s jump in!

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⭐️ Strategies to Supercharge Your Social Media

1) Entertainment vs Education

Focus on creating content that educates instead of entertains.

Educational content attracts a more engaged and valuable audience. Content is more aligned with goals such as attracting business owners and individuals interested in self-education.

2) Audience-Centric Content

Tailoring your content specifically for your target audience drives deeper engagement and adds more value.

Alex Hormozi tailors his content to business owners and entrepreneurs. He provides value through insights and practical advice on growing and scaling businesses.

Luxe Collective focus on the luxury market by creating content that appeals directly to luxury enthusiasts and shoppers.

3) Clear and Specific Thumbnails and Headlines

Thumbnails and headlines are the first things potential viewers see. They need to be compelling enough to make people click.

• Set Clear Expectations: Accurate thumbnails and headlines prevent viewer disappointment and improve retention by clearly representing the content.

• Attract the Right Audience: Specific thumbnails and headlines draw in viewers interested in the topic, boosting engagement and satisfaction.

• Improve Click-Through Rates (CTR): Eye-catching thumbnails and headlines with bold text and high-quality images increase CTR.

• Enhance Searchability: Including relevant keywords in headlines boosts content discoverability on search platforms like YouTube and Google.

• Build Trust and Credibility: Consistently meeting the promise of thumbnails and headlines builds audience trust, encouraging repeat viewership.

4) Proof-Promise-Plan Introductions

This is a slightly altered version of this storytelling technique.

You want to capture your audience's attention and keep them engaged until the end - this is how:

1. Proof:

   • Objective: Establish credibility and trust right from the start.

   • Method: Provide evidence of your expertise or success related to the topic. This could be statistics, testimonials, or personal achievements.

   • Example: "Over the past year, I’ve helped over 100 businesses double their social media engagement."

2. Promise:

   • Objective: Clearly state what the audience will gain from the content.

   • Method: Make a compelling promise about the benefits or knowledge they will receive.

   • Example: "In this video, you’ll learn five proven strategies to boost your social media engagement."

3. Plan:

   • Objective: Outline the structure of the content, setting expectations for what will follow.

   • Method: Briefly describe the main points or steps that will be covered.

   • Example: "We’ll start with understanding your audience, then move on to creating compelling content, optimizing your posting schedule, engaging with followers, and finally, analyzing your performance."

5) Content Meat – List Steps and Stories

Creating engaging and valuable content involves more than just an interesting introduction.

The "meat" of your content needs to be well-structured and impactful. Using list steps and stories is an effective way to achieve this.

1. List Steps:

   • Objective: Provide clear, actionable guidance.

   • Method: Break down complex information into sequential steps.

   • Example: “5 Steps to Boost Your Social Media Engagement” with steps like: Identify Your Audience, Create Quality Content, Optimize Posting Schedule, Engaging with Followers, and Analyze Performance.

2. Stories:

   • Objective: Connect emotionally and illustrate key points.

   • Method: Use anecdotes, case studies, or personal experiences.

   • Example: Sharing a story about a business owner doubling their revenue by following your strategies.

6) Effective Visuals

By enhancing learning, simplifying complex information, and improving retention, visuals can significantly boost engagement and comprehension in your content.

Whilst visuals can be important, it’s also important to avoid overproduction. Simple, clean designs keep the focus on the main message and maintain a professional appearance.

People are moving away from the Beastification of content - even MrBeast.

7) Pre-Production Focus

Focusing on pre-production can significantly enhance the quality and efficiency of your content creation.

Why Pre-Production Matters:

1. Reduces Post-Production Work: Investing time in planning and research upfront cuts down editing time, ensuring a smoother production process.

2. Enhances Content Quality: Thorough pre-production results in polished, professional content.

3. Cost Efficiency: Addressing potential issues early avoids costly mistakes and last-minute changes.

8) Emphasize Long-Form Content

Long-form content allows for comprehensive exploration of topics, providing more value to the audience.

More detailed content can build trust and credibility, leading to higher conversion rates.

Long-form content tends to perform better in search engine rankings due to its depth and thoroughness.

Providing valuable, in-depth information fosters a loyal audience who trusts your expertise.

9) Repurpose Content

Focusing on long-form content first means you can take the best bits from that and repurpose it for other channels.

A 2 hour long YouTube video or Podcast could be turned into:

• A bunch of short-form clips

• A blog post

• A newsletter

• A few Twitter threads

• An Instagram carousel

• A bunch of Instagram images

• A free downloadable lead magnet

• A LinkedIn post - and so on.

Repurposing extends the lifespan of your content, keeping it relevant and useful over time.

It can also improve your SEO by generating more backlinks and increasing visibility across multiple platforms.

10) Assume Nothing About Audience Knowledge

When creating content, assume nothing about your audience's prior knowledge. This approach makes your content accessible to everyone, whether they are new to your brand or long-time followers.

Make content accessible to newcomers by not assuming prior knowledge.

Provide clear explanations and background information to ensure all viewers understand your content.

Thorough explanations and a welcoming tone build trust with your audience.

11) Consistent Branding

Maintain consistent branding across all your content to build recognition, trust, and loyalty with your audience.

Consistent use of visual elements like logos, colours, and fonts helps your audience immediately identify your content.

A cohesive brand appearance signals reliability and attention to detail, improving trust.

Consistent branding reinforces your brand’s identity and values, making it more memorable.